Vente-privée: a symbol of an e-success model which creates new ways of consumption.

Revenues Sources:
à Factual Sales (classic, luxury lounge)
à Permanent Boutiques
à Brokerage with large margin
à Advertising (magazine…)

Vente-privée: an other “cocoon” and exclusive manner to do luxury purchases simply without moving from home. Its low prices increase the purchasing power and offer a feeling of abundance. More over, its concept of exclusivity meets the need for identification to the elite.
The customer profits from reduction all year during with a top-of-the-range service and high quality of product.
An idyllic universe which draws the dream cherishes the ego and protects by offering times of revocation.
We can be rocked, to allow ourselves to buy and to return the whole! Saving time and money…
Ultimately a magic box which makes it possible to carry out its whims…

About Suppliers visionVente-privée stores avantages :

à Stock Outflow (very positive impact on their luxury image, products is always refresh)
à Compressing distribution Channel (cost,time,place)
à Power of web: to reach more numerous customers
à Transaction facilitate thanks to brokerage model
à Opines rights on advertising
à Time saving, no more legislation about discount period
à Adertising and catching a new demand
à Adequacy to luxury brands’image and Vente-privée reputation
à Liability of Vante-privée compared to foreign distributor
à A model which provide a non stop impulse buy to customers

What about the company?

The concept of Vente-privée is full of advantages:

à No risk (non sales are returned to suppliers, ordering after clients’ purchase)
à No cash flow advance
à No prospecting (brands come to them)
à Equating to luxury brands’ image to Vente-privée’s one
à Monitoring of a huge portfolio addicted to buy: opportunity to extend the type of products sold

Because I wanted to explore more inside Vente-privée you will find a link to the management of this success story.

A model company link

Vente-privée based his management strategy on responsibility and bounties, innovation and family atmosphere.
Employees are independent; they are able to be promoted quickly and they can take decision in time thanks to the high visibility on market…
Therefore motivation is a daily feeling within Vente-privée, a company which offers very good works condition and a very nice environment (Modern Art, Good restaurant).
At the end, is monitoring his work force and all its logistic by itself: A human and economic power.

Why not?

I was thinking about using this business model for medicines.
If drugs companies can outflow their stock they automatically reduce costs and we can see further by thinking that this kind of business can be ethical.
I m sure that brokerage and advertising adding to the power of the net will help more people around the world to access to adequate medicines. More over all the critiques about the eventuality to create diseases to be able to sell more will be reduced. Don’t you think so?

As far as I m concerned I never eared about that kid of direct and discounted sales on internet.