Vente-privée: a symbol of an e-success model which creates new ways of consumption.Revenues Sources:
à Factual Sales (classic, luxury lounge)
à Permanent Boutiques
à Brokerage with large margin
à Advertising (magazine…)
Vente-privée: an other “cocoon” and exclusive manner to do luxury purchases simply without moving from home. Its low prices increase the purchasing power and offer a feeling of abundance. More over, its concept of exclusivity meets the need for identification to the elite.
The customer profits from reduction all year during with a top-of-the-range service and high quality of product.
An idyllic universe which draws the dream cherishes the ego and protects by offering times of revocation.
We can be rocked, to allow ourselves to buy and to return the whole! Saving time and money…
Ultimately a magic box which makes it possible to carry out its whims…
About Suppliers visionVente-privée stores avantages :
à Stock Outflow (very positive impact on their luxury image, products is always refresh)
à Compressing distribution Channel (cost,time,place)
à Power of web: to reach more numerous customers
à Transaction facilitate thanks to brokerage model
à Opines rights on advertising
à Time saving, no more legislation about discount period
à Adertising and catching a new demand
à Adequacy to luxury brands’image and Vente-privée reputation
à Liability of Vante-privée compared to foreign distributor
à A model which provide a non stop impulse buy to customers
What about the company?
The concept of Vente-privée is full of advantages:
à No risk (non sales are returned to suppliers, ordering after clients’ purchase)
à No cash flow advance
à No prospecting (brands come to them)
à Equating to luxury brands’ image to Vente-privée’s one
à Monitoring of a huge portfolio addicted to buy: opportunity to extend the type of products sold
Because I wanted to explore more inside Vente-privée you will find a link to the management of this success story.
A model company link
Vente-privée based his management strategy on responsibility and bounties, innovation and family atmosphere.
Employees are independent; they are able to be promoted quickly and they can take decision in time thanks to the high visibility on market…
Therefore motivation is a daily feeling within Vente-privée, a company which offers very good works condition and a very nice environment (Modern Art, Good restaurant).
At the end, is monitoring his work force and all its logistic by itself: A human and economic power.
Why not?
I was thinking about using this business model for medicines.
If drugs companies can outflow their stock they automatically reduce costs and we can see further by thinking that this kind of business can be ethical.
I m sure that brokerage and advertising adding to the power of the net will help more people around the world to access to adequate medicines. More over all the critiques about the eventuality to create diseases to be able to sell more will be reduced. Don’t you think so?
As far as I m concerned I never eared about that kid of direct and discounted sales on internet.
The customer profits from reduction all year during with a top-of-the-range service and high quality of product.
An idyllic universe which draws the dream cherishes the ego and protects by offering times of revocation.
We can be rocked, to allow ourselves to buy and to return the whole! Saving time and money…
Ultimately a magic box which makes it possible to carry out its whims…
About Suppliers visionVente-privée stores avantages :
à Stock Outflow (very positive impact on their luxury image, products is always refresh)
à Compressing distribution Channel (cost,time,place)
à Power of web: to reach more numerous customers
à Transaction facilitate thanks to brokerage model
à Opines rights on advertising
à Time saving, no more legislation about discount period
à Adertising and catching a new demand
à Adequacy to luxury brands’image and Vente-privée reputation
à Liability of Vante-privée compared to foreign distributor
à A model which provide a non stop impulse buy to customers
What about the company?
The concept of Vente-privée is full of advantages:
à No risk (non sales are returned to suppliers, ordering after clients’ purchase)
à No cash flow advance
à No prospecting (brands come to them)
à Equating to luxury brands’ image to Vente-privée’s one
à Monitoring of a huge portfolio addicted to buy: opportunity to extend the type of products sold
Because I wanted to explore more inside Vente-privée you will find a link to the management of this success story.
A model company link
Vente-privée based his management strategy on responsibility and bounties, innovation and family atmosphere.
Employees are independent; they are able to be promoted quickly and they can take decision in time thanks to the high visibility on market…
Therefore motivation is a daily feeling within Vente-privée, a company which offers very good works condition and a very nice environment (Modern Art, Good restaurant).
At the end, is monitoring his work force and all its logistic by itself: A human and economic power.
Why not?
I was thinking about using this business model for medicines.
If drugs companies can outflow their stock they automatically reduce costs and we can see further by thinking that this kind of business can be ethical.
I m sure that brokerage and advertising adding to the power of the net will help more people around the world to access to adequate medicines. More over all the critiques about the eventuality to create diseases to be able to sell more will be reduced. Don’t you think so?
As far as I m concerned I never eared about that kid of direct and discounted sales on internet.
Tripwolf is a new e-travel guide which combines expertise and knowledge of professionals and experiences of the members of the site. It is a community business model.
At the result, this guide is an interactive and a quite complete base to make clever choices before and during the trip!
Travellers can use Tripwolf easily and for free (freemium concept) and find quickly information (place to go, booking information, picture) being sure that data and plans are trustful.
Connection to this worldwide community is possible via Facebook, Google Maps and with iPhone application; a printing version of the guide is also available.
Companies can promote their activities through this growing networking of travellers and journalists.
Tripwolf offers to these partners a huge potential young and dynamic demand.
Tripwolf is setting up a comprehensive base of information about the tourism industry matching traveller’s need of expertise and freedom of action.
Publicity from the partners permits a large amount of revenue.
http://www.viatao.com/ (sustainable tourism)
http://wikitravel.org/fr
This is a sustainable on line model; this freemium concept is dedicated to grow.
An effort could be done on the design of pdf guide, and on web site too.
It could be more visual and friendly (visual thinking)
To increase sells I will propose to sell music, perfume, clothes from country visited.
I will propose an award also for album picture; proposing to publish the winner ans sell books.
Finally I will put in priority offers about a responsible travel to promote it and communicate on the sustainability of the concept.
At the result, this guide is an interactive and a quite complete base to make clever choices before and during the trip!
Travellers can use Tripwolf easily and for free (freemium concept) and find quickly information (place to go, booking information, picture) being sure that data and plans are trustful.
Connection to this worldwide community is possible via Facebook, Google Maps and with iPhone application; a printing version of the guide is also available.
Companies can promote their activities through this growing networking of travellers and journalists.
Tripwolf offers to these partners a huge potential young and dynamic demand.
Tripwolf is setting up a comprehensive base of information about the tourism industry matching traveller’s need of expertise and freedom of action.
Publicity from the partners permits a large amount of revenue.
http://www.viatao.com/ (sustainable tourism)
http://wikitravel.org/fr
This is a sustainable on line model; this freemium concept is dedicated to grow.
An effort could be done on the design of pdf guide, and on web site too.
It could be more visual and friendly (visual thinking)
To increase sells I will propose to sell music, perfume, clothes from country visited.
I will propose an award also for album picture; proposing to publish the winner ans sell books.
Finally I will put in priority offers about a responsible travel to promote it and communicate on the sustainability of the concept.
Innocentive open propositions
Put in the home page a vizual link to severals languages to make it universal and easier.
Open it to group company not just individual one.
Communicate more around the world not just in USA.
Simplify and design vizual and explanations
Increase the ludic aspect to catch more and more people even younger
Offering local team to work in groups to focus more on local solutions.
Open it to group company not just individual one.
Communicate more around the world not just in USA.
Simplify and design vizual and explanations
Increase the ludic aspect to catch more and more people even younger
Offering local team to work in groups to focus more on local solutions.
THE LONg tail___________________While the past claimed the Adam Smith's Invisible Hand,
Present uncovers the Chris Andersons’s Long Tail !
The editor-in-chief of Wired Magazine, Chris Anderson distracts attention from the classic economy’s way proving the high impact of the numerous small things.
The author chooses the image of a fine tail which gets longer and longer to show the importance of the high number of none "best seller" products which create new business opportunity.
Actually, the unlimited E business’s market dimension defines a radical change of the economic environment.
This is the chance of scarcity and the time of abundances, a kind of life cycle’s rebirth!
The editor-in-chief of Wired Magazine, Chris Anderson distracts attention from the classic economy’s way proving the high impact of the numerous small things.
The author chooses the image of a fine tail which gets longer and longer to show the importance of the high number of none "best seller" products which create new business opportunity.
Actually, the unlimited E business’s market dimension defines a radical change of the economic environment.
This is the chance of scarcity and the time of abundances, a kind of life cycle’s rebirth!
In one hand , the customers’ charge concept even transcends the liberalism’s vision of economic freedom.
Because of the absence of physical distribution, there is no more profitability constrains of the place.
The online business really permits a niche offer responding to individual need even if it’s not a famous good or a success story service.
More than responsible of the economic wave, the e-demand is aware to express its tastes creating a pro-active supply and demand.
In second hand, the Long Tail also impulses suggesting offer.
It may influence and create an artificial demand.
Therefore, we can easy wonder if customer’s in charge is in reality just a deceptive image hiding a powerful marketing manipulation.
Nevertheless, the pro active concept applies perfectly to the cultural and non materialistic product as travel’s sale.
The Travel's sniffer of KUONI tour operator exemplifies both points of view.
The "sniffer" offers a pro active "travel shopping" thanks to a “made to measure” travel offering and unusual destination proposition.
Results: big sales fitting with individual taste, budget and desire.
It is the expression of travellers' inspiration and the suggestion of Kuoni expertise. http://www.kuoni.ch/fr/pages/default.aspx
The "sniffer" offers a pro active "travel shopping" thanks to a “made to measure” travel offering and unusual destination proposition.
Results: big sales fitting with individual taste, budget and desire.
It is the expression of travellers' inspiration and the suggestion of Kuoni expertise. http://www.kuoni.ch/fr/pages/default.aspx
BE GENEROUS, IT'S FREE!All is about interdependent FREEMIUM
Starting with a free service then inciting to evolve to a paying model premium.
Explanation
The Net surfer accepts to receive selecting advertising from olozim
One message received = One gift
Olozim offers free gift and maintains the communication between the association and the “free giver” adherent of its platform.
How OLOZIM is making money?
The giver starts by making free gifts to an association and then is incited via the messages which relays the platform to make paying gifts or to take part in actions of voluntary help.
And Olozim has the brilliant idea to sell marketing advices to the advertisers too...!
What is a matrice?
From Latin matricis derived from “mater”, which means “mother” - element which provides a structure used to surround, to reproduce or build.
In biology, medium in which the bacteria is cultivated.
In science fiction, a virtual space in three dimensions offering a total immersion.
In biology, medium in which the bacteria is cultivated.
In science fiction, a virtual space in three dimensions offering a total immersion.
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