MATRICE Source Voyage

THE LONg tail___________________
While the past claimed the Adam Smith's Invisible Hand,

Present uncovers the Chris Andersons’s Long Tail !
The editor-in-chief of Wired Magazine, Chris Anderson distracts attention from the classic economy’s way proving the high impact of the numerous small things.
The author chooses the image of a fine tail which gets longer and longer to show the importance of the high number of none "best seller" products which create new business opportunity.
Actually, the unlimited E business’s market dimension defines a radical change of the economic environment.
This is the chance of scarcity and the time of abundances, a kind of life cycle’s rebirth!

In one hand , the customers’ charge concept even transcends the liberalism’s vision of economic freedom.
Because of the absence of physical distribution, there is no more profitability constrains of the place.
The online business really permits a niche offer responding to individual need even if it’s not a famous good or a success story service.
More than responsible of the economic wave, the e-demand is aware to express its tastes creating a pro-active supply and demand.
In second hand, the Long Tail also impulses suggesting offer.

It may influence and create an artificial demand.

Therefore, we can easy wonder if customer’s in charge is in reality just a deceptive image hiding a powerful marketing manipulation.

Nevertheless, the pro active concept applies perfectly to the cultural and non materialistic product as travel’s sale.

The Travel's sniffer of KUONI tour operator exemplifies both points of view.
The "sniffer" offers a pro active "travel shopping" thanks to a “made to measure” travel offering and unusual destination proposition.
Results: big sales fitting with individual taste, budget and desire.
It is the expression of travellers' inspiration and the suggestion of Kuoni expertise. http://www.kuoni.ch/fr/pages/default.aspx