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THE LONg tail___________________While the past claimed the Adam Smith's Invisible Hand,
Present uncovers the Chris Andersons’s Long Tail !
The editor-in-chief of Wired Magazine, Chris Anderson distracts attention from the classic economy’s way proving the high impact of the numerous small things.
The author chooses the image of a fine tail which gets longer and longer to show the importance of the high number of none "best seller" products which create new business opportunity.
Actually, the unlimited E business’s market dimension defines a radical change of the economic environment.
This is the chance of scarcity and the time of abundances, a kind of life cycle’s rebirth!
The editor-in-chief of Wired Magazine, Chris Anderson distracts attention from the classic economy’s way proving the high impact of the numerous small things.
The author chooses the image of a fine tail which gets longer and longer to show the importance of the high number of none "best seller" products which create new business opportunity.
Actually, the unlimited E business’s market dimension defines a radical change of the economic environment.
This is the chance of scarcity and the time of abundances, a kind of life cycle’s rebirth!
In one hand , the customers’ charge concept even transcends the liberalism’s vision of economic freedom.
Because of the absence of physical distribution, there is no more profitability constrains of the place.
The online business really permits a niche offer responding to individual need even if it’s not a famous good or a success story service.
More than responsible of the economic wave, the e-demand is aware to express its tastes creating a pro-active supply and demand.
In second hand, the Long Tail also impulses suggesting offer.
It may influence and create an artificial demand.
Therefore, we can easy wonder if customer’s in charge is in reality just a deceptive image hiding a powerful marketing manipulation.
Nevertheless, the pro active concept applies perfectly to the cultural and non materialistic product as travel’s sale.
The Travel's sniffer of KUONI tour operator exemplifies both points of view.
The "sniffer" offers a pro active "travel shopping" thanks to a “made to measure” travel offering and unusual destination proposition.
Results: big sales fitting with individual taste, budget and desire.
It is the expression of travellers' inspiration and the suggestion of Kuoni expertise. http://www.kuoni.ch/fr/pages/default.aspx
The "sniffer" offers a pro active "travel shopping" thanks to a “made to measure” travel offering and unusual destination proposition.
Results: big sales fitting with individual taste, budget and desire.
It is the expression of travellers' inspiration and the suggestion of Kuoni expertise. http://www.kuoni.ch/fr/pages/default.aspx
BE GENEROUS, IT'S FREE!All is about interdependent FREEMIUM
Starting with a free service then inciting to evolve to a paying model premium.
Explanation
The Net surfer accepts to receive selecting advertising from olozim
One message received = One gift
Olozim offers free gift and maintains the communication between the association and the “free giver” adherent of its platform.
How OLOZIM is making money?
The giver starts by making free gifts to an association and then is incited via the messages which relays the platform to make paying gifts or to take part in actions of voluntary help.
And Olozim has the brilliant idea to sell marketing advices to the advertisers too...!
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